Insights
Playbooks for web3 growth.
Practical, no-hype guides on how crypto projects launch, grow communities and get found.
Token launch marketing checklist: 90 days before your TGE
A week-by-week marketing checklist for crypto projects preparing a TGE: narrative, community, KOLs, exchange listing announcements and launch day.
What is AEO, and why crypto projects need it now
Answer-engine optimization explained: how to get your project mentioned when people ask ChatGPT, Perplexity or Claude about your category.