Web3 marketing agency and growth advisory for crypto projects

I’m Mincho. I’ve spent twelve years in marketing, the last eight leading it in crypto and fintech, mostly at the stage you’re probably at now: a product that works, a token launch or mainnet coming up, and no marketing team yet.

• 0 → 250KUsers in ten months at a web3 AI-agents network, from day one of pre-launch, plus 55,000 followers on X and 35,000 on Telegram.
• IPOLed marketing at a Swiss crypto exchange through the preparation for its IPO and the IPO itself.
• +854%Verified users at that exchange, and organic search traffic from near zero to 200,000 visitors a month.
• L1Wrote the go-to-market plan and ran the testnet launch of a Layer 1 blockchain.
• 50+Markets in paid acquisition for one of the leading crypto lenders, in seven languages, after starting in fintech at a bank.

I’ve built a marketing team from zero three times. What I bring to every client: test small before you scale, and never let one platform own your growth.

I have spent 15 years founding, scaling and leading companies and product teams, first as a founder and then as a product executive in crypto and fintech.

• 60+People in the product studio I co-founded in 2010 and bootstrapped with no outside funding, shipping over 30 digital products, with a focus on product discovery: what to build, and whether it will land.
• $8M+Raised by the portfolio companies the studio incubated after I pivoted it to web3 in 2021.
• 650K+Monthly active users on the wallet I co-founded and led product for in a major Layer 1 ecosystem, up from 180,000 as it grew from an open-source project into a consumer app, with its app store rating rising from 2.5 to 4.7.
• $43MPeak total value locked in Q4 2021 on the decentralised exchange I co-founded, where I defined the AMM, governance and incentive models and helped secure over $4M in funding.
• $216MIn agreements behind the build-versus-partner strategy I led for a decentralised wireless network, where I built the product organisation from zero to 15 people.

Along the way I diagnosed product-market fit problems and led turnarounds for fintech companies, built product teams from scratch twice, and supported partnerships and fundraising. I hold an MBA in consumer behaviour and work in English, Turkish and Spanish.