Crypto marketing services for web3 projects
Every service, grouped by what it does.
Most plans start from what you are building. If your project doesn’t fit one of the six, build your own plan from every service below, or let us recommend one.
Strategy and launch
Something else?
Build your own plan.
Every plan has a senior lead, measurement set-up and a Friday report. Add the services you need, or let us recommend them.
Step 1 · Your plan
Not sure which services you need? Send the plan as it is: tell us your goal on the form and we recommend the parts in your proposal.
Add-ons
Switch on what you need- Positioning and narrative against the projects you compete with
- Channel plan with budgets and owners
- A dated launch plan and the first 90 days
- Allocation plan across exchange formats
- Offers compared on cost per holder who stays
- White paper first, and copy consistent with it
- Content calendar, posts and threads
- Spaces and live sessions
- Launch kits for partners and listings
- Story angles and a media list for the outlets your users read
- Pitching, interviews, op-eds and podcasts
- Crisis communications ready before you need them
- Programme design: ambassadors, points, referrals, leaderboards, content prompts
- Anti-bot checks on every reward
- A playbook for every situation
- Shortlist with audience checks on every creator
- Briefs, approvals and a posting schedule
- Trader KOLs for trading campaigns; analyst KOLs for protocol and token updates
- Tracking set-up: GA4, Search Console, conversion events, UTM rules, wallet attribution where useful
- Campaign set-up on the channels open to you
- Weekly optimisation and budget moves
- Keyword and AI question research
- Pages and fixes to the sources AI assistants cite
- Technical fixes and structured data
- A lifecycle map with the drop-off at each step and a target per step
- Onboarding and KYC sequences for each drop-off point
- First deposit and first trade education sequences, in UK and EU versions
- A question map from search, support and community data
- Learn pages, explainers and short videos
- Email courses and walkthroughs
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
Questions
Which service should we start with?
Start from what you are building: each plan page shows the plan we would run. If you are six months or more from launch, start with the product-market fit analysis.
How does pricing work?
Every plan is priced in a written proposal. You get scope, timeline and price within three business days.