DEX marketing agency for spot and perpetual exchanges
New traders, and liquidity and volume that stay.
We plan trading campaigns, distribution partners and community programs around the numbers a DEX lives on: volume net of wash trading, fees, and traders who come back. Every Friday you see which ones moved.
What we hear
Where growth stalls.
Traders who try you once.
A first swap, then back to the venue they already know.
Liquidity that is thin where it matters.
Spreads widen on the pairs traders want, and they leave for deeper books.
Volume that moves with the rewards.
Points bring traders in. The plan for what keeps them is missing.
A price set before your launch.
A pre-market perp can set your valuation before the TGE, often by traders shorting their own allocation.
Your plan
Build your plan in two minutes.
Keep the recommended plan, or choose the parts yourself. You get a written proposal with scope, timeline and price within three business days.
Step 1 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Pair-by-pair depth and spread review
- Retention by trader cohort
- The two or three fixes that matter first
- Narrative, timeline and channel plan
- Pre-launch perp playbook: holder FAQ and messages ready for a price drop
- Day-one and week-one schedule
- Trader KOLs vetted for real audiences
- Competitions and points with retention rules
- Results counted in traders who come back
- Partner map and pitch
- Partner launch kits
- Co-marketing once a deal exists
- Programme design with clear rules
- Anti-bot checks on every reward
- Members counted after verification, every week
Recommended
Included in the recommended plan- Monthly report from public on-chain data
- Charts and a summary thread
- Pitched to trading media
- A question map from search and support data
- Explainers, guides and short videos
- Monthly report on readers who sign up
- Channels chosen by what your product may advertise
- Tracking to connected wallets and first actions
- Weekly budget moves
- Allocation plan across exchange formats
- Offers compared on cost per holder who stays
- A retention plan for after the campaign
Add-ons
Switch on what you need- Venue choice and listing or ticker auction budget, with a testnet run
- Liquidity settings and community allocation design
- Distribution through trading front-ends and the venue’s own creators and media
- Structure, roles and verification
- Rules and a playbook for every situation
- Onboarding messages and pinned guides
- Cadence and templates
- List building from your sign-ups and paid placements
- Monthly opens, clicks and sign-ups
- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Scenarios and holding statements
- Who says what, where and when
- Post-mortem template
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
What we measure
Every number counted the same way, every week.
Bots and duplicates are removed before anything goes into a report.
The first 90 days
An example timeline.
Your proposal sets the real dates.
Check and plan
- Liquidity and retention check
- Launch plan and pre-launch perp playbook
- Tracking by source and cohort
Campaign
- Trader KOLs and live sessions
- Competition designed for retention
- First distribution partner live
Keep them
- Community program running
- Second partner and education pages
- Post-launch review and next 90 days
Done before, by the people on your plan
- TVL in 90 days on a DEX Serkan co-founded, where he defined the AMM, governance and incentive models.
- $43M
- Monthly active users on a wallet whose product Serkan led, up from 180,000.
- 650K+
- Users in ten months at a web3 AI-agents network where Mincho led marketing, with bots and duplicates filtered out.
- 250K
Your Friday report
The numbers for your goal, and what we do next.
One page every Friday: the numbers that matter for your goal, counted the same way every week.
| Metric | This week | vs last week |
|---|---|---|
| New traders | 2,300 | +14% |
| Traders back in week 4 | 29% | +2 pts |
| Volume net of wash trading | USD 48M | +6% |
| Fees | USD 61K | +5% |
What we do next
Next week: second trader KOL wave on the two pairs with the best retention; pause the competition format that brought one-day wallets.
Written by a senior partner, every Friday.
Questions
What does DEX marketing include?
Everything that brings traders and liquidity and keeps them: trading campaigns with trader KOLs, distribution partners, community programs, education and a launch plan. We report volume net of wash trading and traders retained by cohort.
Does the plan work while we run incentives?
Yes. Many DEXs run incentives for years. We design campaigns and points so they bring traders who come back, during your incentive program and after it.
Can you help with a launch on an on-chain exchange?
Yes, as an add-on: venue choice, the listing or ticker auction budget, liquidity settings, a community allocation that avoids a backlash, and distribution through trading front-ends. We never promise listings, price or volume.
How does pricing work?
Every plan is priced in a written proposal. Send your plan and you get scope, timeline and price within three business days.
Send us your plan.
A written proposal with scope, timeline and price within three business days.