Launch program for crypto projects
Three launch spots. Then it closes for good.
For three funded crypto and web3 teams with a dated milestone ahead: senior-led marketing at the launch price, in return for published results with real numbers.
Mincho, with Serkan on product“Founders ask for proof, and they should. We have done this work from the inside for years; now we publish it under our own name, with real numbers. The three launch teams get better terms than anyone after them.”
Mincho Stoyanov, founderWho the launch program is for
Teams ready to launch and measure what happens next.
Tick what is true for your team. Nothing you click is sent anywhere.Sectors: protocols, L1 and L2 ecosystems, DeFi, infrastructure, RWA, web3 gaming, NFTs and culture, and AI x crypto.
Not a fit: projects looking for a promised token price, trading volume or follower count. We commit to a dated plan, a Friday report and real numbers instead.
0of 4
Tick what is true for your team.
All four make a fit. Fewer is fine too: we’ll tell you where we would start instead.
Apply
Build your launch program plan.
Pick what you are building, keep the recommended plan or choose the parts, then send it. Two short questions follow on the form.
Step 1 · What do you need first?
Step 2 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Market and competitor scan per country
- Messaging built on your licence, security and ease of use
- A dated launch plan per market
- Tracking from first click to funded account
- Channels chosen by what your licence allows
- Weekly budget moves based on cost per funded account
- Keyword and AI question research per market
- Local pages, and fixes to the sources AI assistants cite
- A monthly visibility report
- A lifecycle map with the drop-off at each step
- Sequences built in your own messaging tool
- Tests against a control group, reported monthly
Recommended
Included in the recommended plan- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Partner and creator shortlist with audience checks
- Fraud and duplicate checks before payouts
- Results counted in funded accounts
- Cadence and templates
- List building from your sign-ups and paid placements
- Monthly opens, clicks and sign-ups
- A question map from search and support data
- Explainers, guides and short videos
- Monthly report on readers who sign up
Add-ons
Switch on what you need- Copy, design and build for one campaign or market
- Tracking set up before the page goes live
- Built from templates or custom
- Shortlist of events where your buyers are
- Speaking slot or package arranged with the organisers
- Content before, during and after the event
- Structure, roles and verification
- Rules and a playbook for every situation
- Onboarding messages and pinned guides
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
The launch terms
A fair trade, in writing.
Five things you get, four things we ask. The same list goes into your proposal and your contract.
What launch clients get
- 01
Launch pricing on your first term
The launch price applies to your first GTM strategy sprint, TGE sprint or the first three months of a vertical plan or growth retainer, and to product work: the PMF analysis, the workshop and the post-launch review. Your proposal shows every item at the standard price and the launch price, with the saving. The SEO and AEO audit is included.
- 02
Senior attention on every deliverable
Mincho leads every launch engagement and reviews everything that goes out under your name.
- 03
A direct line and a weekly rhythm
A shared channel on Slack or Telegram, a weekly call and a written report every Friday.
- 04
Today’s standard prices, locked for 12 months
If you continue after your first term, you pay the standard prices in your proposal, with no increase for a year.
- 05
A joint announcement if the results earn one
When the numbers are strong and we both agree, we write, place and pay for a joint press release.
What we ask in return
- 01
A case study with real numbers
We measure from week one and write it after your term. You review every figure before we publish.
- 02
An honest testimonial
A written quote at the end of your term. It doesn’t need to be positive. It needs to be yours.
- 03
Your logo on our site
Shown in our launch clients section.
- 04
One short feedback call
Thirty minutes at the end of your term. Tell us what worked and what didn’t.
Dates
One launch engagement at a time, in fixed start slots.
Mincho leads all three launch engagements, so we start them one at a time. The program won’t reopen after it closes.
The first launch engagement starts.
Each spot gets its own start slot.
Or earlier, if the spots are filled.
How to apply
How to apply for a launch spot
Five steps, from form to signed contract. If it’s not a fit, we tell you within one business day and point you to where we would start instead.
- 01
Apply
Build your launch plan on this page and answer two short questions.
Today - 02
Review
We review it within one business day and tell you if it’s not a fit.
1 business day - 03
Intro call
A 30-minute call about your project, milestone and launch date.
30 minutes - 04
Proposal
Scope, standard and launch price, and what we ask in return, with dates.
3 business days - 05
Confirmed
Confirmed once the contract is signed and the first payment arrives.
Signed
Launch program questions
What is the Among Digital launch program?
It’s a limited program where three funded crypto projects get senior-led crypto marketing at launch pricing, in exchange for permission to publish the results.
Founders rightly ask for proof. The program produces published case studies with real clients and real numbers, and gives the first teams we work with better terms than anyone after them.
Who can apply for a launch spot?
Funded crypto and web3 teams with a working product and a dated public milestone, such as a TGE, mainnet or testnet, within the next six months.
In practice that means a closed raise of $2M or more. For a token launch sprint, the launch date should be at least seven weeks away.
How much does the launch program cost?
The launch price is below our standard price on your first term. Your proposal shows every item at both prices, with the saving.
The launch price applies to our fees and to product work, not to your working budget for creators, media and tools, which stays with you. We work on packaged scopes, not hours. You pay in EUR by bank transfer: the last month at signing, then each month before it ends; a token launch sprint is paid half at signing and half before the end of month one.
What do launch clients commit to in return?
A case study with real numbers, an honest testimonial and permission to show your logo on our site.
You review every figure before we publish and can ask us to mask specific numbers. We don’t ask for a positive review, only an honest one.
What if we can’t share our name or numbers publicly?
You can still apply: we publish an anonymised case study on our side, and you don’t have to publish anything on yours.
Anonymised means we describe you by sector and stage, for example “an L2 ecosystem after its seed round”, and keep the figures. Tell us on the intro call what you can and can’t share, and we’ll agree it in the contract.
Does the product-market fit analysis use a launch spot?
The product-market fit analysis comes first. As a launch client you get it at the launch price, and it is part of your launch spot, not a second one.
After it, your launch term can start with any package.
Why only three spots?
Because Mincho Stoyanov leads all three launch engagements, we start them one at a time, and three is what fits before the program closes on 31 January 2027.
Each engagement gets a fixed start slot. The next available slot is shown at the top of this page, and the program won’t reopen after it closes.
Launching in the next six months?
Tell us about your project and your milestone. I read every application myself.
Mincho Stoyanov, founder