Stablecoin and crypto payments marketing agency
Businesses that transact on your rails, month after month.
For stablecoin issuers, B2B payment rails and consumer payment apps. Finance teams need proof before they integrate; consumers need clear answers before they spend. We plan for both.
What we hear
Where growth stalls.
Institutions that need proof first.
Treasury and payments teams ask for data and references before a first call.
One stablecoin among many.
Buyers can’t tell what makes yours different, so they default to the largest one.
Cards issued and never used.
The card arrives, sits in a drawer, and the cost of winning that user is lost.
Fee and safety questions that stall sign-ups.
People can’t find a clear answer quickly, so they choose an app they already know.
Your plan
Build your plan in two minutes.
Keep the recommended plan, or choose the parts yourself. You get a written proposal with scope, timeline and price within three business days.
Step 1 · What are you building?
Step 2 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Positioning per buyer type
- Messaging for sales, site and media
- Proof points your buyers ask for
- Annual state-of-the-network report
- Quarterly data updates
- Charts journalists can use
- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Target account list with your team
- LinkedIn content and campaigns
- Sponsored research placements
Recommended
Included in the recommended plan- Shortlist of events where your buyers are
- Speaking slot or package arranged with the organisers
- Content before, during and after the event
- Integration guides
- Example code reviewed with your developers
- Docs search and AI answer fixes
Add-ons
Switch on what you need- Launch kits per partner
- Joint announcements
- Volume tracked after launch
- Topic and speakers
- Promotion and registration
- Follow-up sequence
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
What we measure
Every number counted the same way, every week.
Bots and duplicates are removed before anything goes into a report.
The first 90 days
An example timeline.
Your proposal sets the real dates.
Position and plan
- Positioning in writing
- Tracking set up
- First pages or report outline
Launch
- Campaigns or media pitching live
- First sequences or partner kit
- Weekly report on the main number
Scale
- Second channel or partner
- Research or education published
- Post-launch review and next 90 days
Done before, by the people on your plan
- Markets in paid acquisition run by Mincho for a crypto lender, in seven languages, after he started in fintech at a bank.
- 50+
- Verified users at a crypto exchange where Mincho led marketing through its IPO.
- +854%
- Years Serkan has spent founding and leading product teams in crypto and fintech.
- 15
Your Friday report
The numbers for your goal, and what we do next.
One page every Friday: the numbers that matter for your goal, counted the same way every week.
| Metric | This week | vs last week |
|---|---|---|
| Integrations live | 23 | +2 |
| Partner volume this month | USD 410M | +7% |
| Qualified conversations | 11 | +3 |
| Media pieces in target outlets | 4 | +2 |
What we do next
Next: launch kit for the new payment provider; pitch the quarterly data update to two fintech outlets.
Written by a senior partner, every Friday.
Questions
Do you work with stablecoin issuers and payment apps?
Yes, with two plans: one for issuers and B2B rails, built on institutional positioning, research and finance media; one for payment apps and cards, built on activation and monthly spend.
Do you write research reports?
Yes. Reports in the style finance teams expect, written from your data and public data, with charts journalists can use.
Can you market a card in the UK?
Yes, within the UK rules: fair, clear and not misleading, with no incentives to invest for UK retail.
How does pricing work?
Every plan is priced in a written proposal. Send your plan and you get scope, timeline and price within three business days.
Send us your plan.
A written proposal with scope, timeline and price within three business days.