DeFi marketing agency
Deposits that stay, and borrowers who pay for them.
Integrations, trust and plain explanations move deposits more than reach does. We make every signed integration land, explain where the yield comes from, and prepare the page and playbook you need before an incident, not after.
What we hear
Where growth stalls.
Depositors who can’t see where the yield comes from.
If they can’t explain the yield, they don’t deposit, or they leave at the first scare.
Integrations signed and never marketed.
Your BD signs an earn tab or a vault, and the launch is one post.
One incident headline away from withdrawals.
Exploits elsewhere hit your deposits too, and there is no page to point people to.
Holders who don’t follow votes, fee changes and buybacks.
Governance decisions that matter to holders pass without anyone explaining them.
Your plan
Build your plan in two minutes.
Keep the recommended plan, or choose the parts yourself. You get a written proposal with scope, timeline and price within three business days.
Step 1 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Copy for both sides and banners in the partner’s sizes
- Explainer and a partner one-pager
- Joint X post and Space
- Explainers for each product
- Fee and risk pages
- Short videos and threads
- Risk and trust page, written and designed
- Incident playbook and holding statements
- Post-mortem template
- Plain summaries of every major vote
- Token update posts and threads
- Analyst KOLs vetted for real audiences
Recommended
Included in the recommended plan- Question research
- Doc and page fixes
- Monthly visibility report
- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Cadence and templates
- List building from your sign-ups and paid placements
- Monthly opens, clicks and sign-ups
- Narrative and timeline
- Pre-launch perp playbook
- Day-one schedule
Add-ons
Switch on what you need- Allocation plan across exchange formats
- Offers compared on cost per holder who stays
- A retention plan for after the campaign
- Venue choice and listing or ticker auction budget, with a testnet run
- Liquidity settings and community allocation design
- Distribution through trading front-ends and the venue’s own creators and media
- Channels chosen by what your product may advertise
- Tracking to connected wallets and first actions
- Weekly budget moves
- Structure, roles and verification
- Rules and a playbook for every situation
- Onboarding messages and pinned guides
- Agreed hours and response times
- Updates drafted from your playbook
- Post-mortem draft after the incident
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
What we measure
Every number counted the same way, every week.
Bots and duplicates are removed before anything goes into a report.
The first 90 days
An example timeline.
Your proposal sets the real dates.
Trust first
- Risk and trust page drafted with your team
- Incident playbook ready
- Tracking by cohort
Make integrations land
- First partner launch kit live
- Yield explainers published
- Governance update format
Deposits that stay
- Second integration launch
- Analyst KOL wave
- Post-launch review and next 90 days
Done before, by the people on your plan
- Markets in paid acquisition run by Mincho for a crypto lender, in seven languages.
- 50+
- TVL in 90 days on a DEX Serkan co-founded, where he defined the AMM, governance and incentive models.
- $43M
- Years Mincho and Serkan have spent in marketing and product, combined.
- 27
Your Friday report
The numbers for your goal, and what we do next.
One page every Friday: the numbers that matter for your goal, counted the same way every week.
| Metric | This week | vs last week |
|---|---|---|
| Net deposits this week | USD 6.2M | +4% |
| Retained TVL at day 30 | 71% | +3 pts |
| Borrow demand | USD 18M | +2% |
| Utilisation, main market | 64% | +1 pt |
What we do next
Next: launch kit for the new earn integration on Tuesday; publish the explainer on where the stable yield comes from.
Written by a senior partner, every Friday.
Questions
What does a DeFi marketing agency do?
It brings deposits that stay: launch kits that make integrations land, education on where the yield comes from, a risk and trust page, an incident playbook, and governance updates holders can follow.
Do you set risk parameters or run audits?
No. Your team keeps partner deals, risk parameters, audits, bounty payouts, treasury, contracts and legal. We write and design what depositors read.
Can you help during an incident?
The playbook and holding statements are in the core. Live support during an incident is an add-on, in agreed hours.
How does pricing work?
Every plan is priced in a written proposal. Send your plan and you get scope, timeline and price within three business days.
Send us your plan.
A written proposal with scope, timeline and price within three business days.