Crypto KOL and influencer marketing
A tracked link per creator shows which of them sent you users.
Crypto KOL and influencer marketing is the fastest way to reach crypto-native audiences, and the easiest way to waste budget. We vet creators on audience quality, structure campaigns around clear goals and report on outcomes. Each creator gets a tracked link or referral code, and your Friday report shows what each one brought: sign-ups, wallet connections and users who stay active, counted after bots and duplicate accounts are removed.
Who it’s for
Projects that need to reach a specific audience fast, around a launch or milestone.
What you get
- KOL sourcing and audience-quality vetting
- Campaign design and briefing
- Contracting and content approval
- Performance tracking and reporting
How the work runs
- How it runs
- We shortlist creators, negotiate terms and approve content with you. Nothing is booked without your approval.
- What we need from you
- Your creator budget and dates, one person who approves briefs and content, and access to the analytics where tracked links are counted.
- Fees and budget
- Creator fees come from your working budget, at cost and never marked up. Our fee for managing them is a separate, disclosed line in your proposal.
- How it’s measured
- Each creator gets their own tracked link or referral code, so you can see which KOLs brought real users and which only brought reach.
Need more? See the add-ons for this service.
Fake followers: every KOL gets an audience check before we book, and a senior partner approves the shortlist.
How we check a creator
Follower count alone says little in crypto, where bought followers and engagement pods are common.
Before we recommend anyone, we check audience authenticity, engagement quality, how past sponsored posts performed, and whether the people who engage match the users you need.
Plans that use it
Questions
What is a crypto KOL campaign?
A paid collaboration in which crypto creators present your project to their audience around one clear goal, wherever that audience is: X, YouTube, TikTok, Telegram or Discord.
Typical goals are announcing a TGE, driving testnet sign-ups or explaining a product launch. We handle sourcing, briefing, contracting, content approval and reporting.
How do you vet crypto KOLs?
We check audience authenticity, engagement quality, past sponsored-post performance and fit with your target users before recommending anyone.
How do you measure KOL campaign results?
Against the action you want, such as sign-ups, wallet connections, testnet users or community joins, not views alone.
Each creator gets their own tracked link or referral code, so you can see which KOLs brought real users and which only brought reach.
Should we work with big KOLs or small ones?
Usually a mix, weighted to the goal: a few larger creators for reach and more small, specialised creators for trust and conversion.
Smaller creators with engaged niche audiences can be more cost-effective for driving specific actions. We recommend the mix per campaign.
Are KOL fees included in your fee?
No. Creator fees come from your working budget, at cost and never marked up.
Managing that spend carries a disclosed management fee, shown as its own line in your proposal. We shortlist creators, negotiate terms and approve content with you. Nothing is booked without your approval.
How do you check a KOL’s audience?
Before we book, we check followers, engagement and past results for bots and bought engagement. A senior partner approves every shortlist.
Do you mark up creator fees?
No. Creator spend is passed through at cost; our fee is separate and disclosed.