Blockchain marketing agency for L1, L2 and appchain ecosystems
Developers shipping on your chain, and activity that holds.
We start wherever you are: a testnet plan if there is none yet, then testnet to mainnet, then the months after. Every plan is built around developers who ship and users who stay, not addresses.
What we hear
Where growth stalls.
Testnet activity from farmers.
Millions of transactions, and most of the wallets vanish when the points stop.
Developers who try once and leave.
They deploy a test contract, hit the docs and move to a chain that made it easier.
Grants that fund apps nobody uses.
Money goes out, apps launch, and users never arrive.
A mainnet date with no plan for the weeks after.
Launch week is planned in detail. Week three is not.
Your plan
Build your plan in two minutes.
Keep the recommended plan, or choose the parts yourself. You get a written proposal with scope, timeline and price within three business days.
Step 1 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Positioning against the chains you compete with
- Narrative and messaging for developers and users
- A dated go-to-market plan
- Testnet plan with anti-farming rules
- Mainnet launch timeline and day-one schedule
- Pre-launch perp playbook for the token
- Docs and tutorial review and rewrites
- Hackathon and bootcamp curricula and promotion
- Developer content on X and in developer media
- Programme design with clear rules
- Anti-bot checks on every reward
- Members counted after verification, every week
Recommended
Included in the recommended plan- Co-marketing calendar
- Launch kits for each app
- Joint posts, Spaces and threads
- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Quarterly ecosystem report
- Charts and a summary thread
- Pitched to crypto media
Add-ons
Switch on what you need- Shortlist with audience checks
- Briefs, scheduling and approvals
- Results counted in sign-ups and wallets, not views
- Cadence and templates
- List building from your sign-ups and paid placements
- Monthly opens, clicks and sign-ups
- Copy, design and build for one campaign or market
- Tracking set up before the page goes live
- Built from templates or custom
- Shortlist of events where your buyers are
- Speaking slot or package arranged with the organisers
- Content before, during and after the event
- Allocation plan across exchange formats
- Offers compared on cost per holder who stays
- A retention plan for after the campaign
- Venue choice and listing or ticker auction budget, with a testnet run
- Liquidity settings and community allocation design
- Distribution through trading front-ends and the venue’s own creators and media
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
What we measure
Every number counted the same way, every week.
Bots and duplicates are removed before anything goes into a report.
The first 90 days
An example timeline.
Your proposal sets the real dates.
Position and plan
- Narrative for developers and users
- Testnet or mainnet plan in writing
- Tracking for developers and filtered users
Builders
- Docs and tutorial fixes
- Hackathon or bootcamp promoted
- Community program launched
Activity that holds
- Co-marketing with the first apps
- Ecosystem report
- Post-launch review and next 90 days
Done before, by the people on your plan
- Mincho wrote the go-to-market plan and ran the testnet launch of a Layer 1 blockchain.
- L1
- Users in ten months at a web3 AI-agents network where Mincho led marketing, with bots and duplicates filtered out.
- 250K
- Products shipped by the product studio Serkan co-founded.
- 30+
Your Friday report
The numbers for your goal, and what we do next.
One page every Friday: the numbers that matter for your goal, counted the same way every week.
| Metric | This week | vs last week |
|---|---|---|
| Monthly active developers | 310 | +7% |
| Apps deployed this month | 14 | +3 |
| Active users (filtered) | 41,000 | +5% |
| Retained TVL at day 30 | 78% | +2 pts |
What we do next
Next: move hackathon promotion to the two developer communities that sent builders who shipped; cut the quest that brought sybil clusters.
Written by a senior partner, every Friday.
Questions
What does blockchain ecosystem marketing include?
The marketing that brings developers and users to a chain and keeps them: narrative, a testnet or mainnet launch plan, developer education, community programs, co-marketing with ecosystem apps and PR.
We don’t have a testnet plan yet. Is it too early?
No. We start with a testnet plan, including rules that keep farmers out, then plan testnet to mainnet.
Do you work with L2s and appchains?
Yes. L1s, L2s and appchains share one plan; the parts change with your stage and your developers.
How does pricing work?
Every plan is priced in a written proposal. Send your plan and you get scope, timeline and price within three business days.
Send us your plan.
A written proposal with scope, timeline and price within three business days.