Crypto wallet marketing agency
Weekly active wallets, not downloads.
Downloads are easy to buy. We plan for the first transaction and the weeks after: app store and search, onboarding, security education and partners, with weekly active wallets in every Friday report.
What we hear
Where growth stalls.
Downloads that never transact.
The app is installed, the seed phrase screen appears, and the user is gone.
One wallet among many in the store.
Users can’t tell why yours, so they pick the one they’ve heard of.
Security fears that stop the first transaction.
People worry about losing funds and never send the first one.
Partners who sign and never promote you.
A chain or dApp integration goes live and nobody hears about it.
Your plan
Build your plan in two minutes.
Keep the recommended plan, or choose the parts yourself. You get a written proposal with scope, timeline and price within three business days.
Step 1 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Positioning against the wallets you compete with
- Messaging for the store, site and social
- A message test plan
- App store listing and screenshots
- Pages that answer wallet questions
- Fixes to the sources AI assistants cite
- Onboarding review with fixes
- Activation and reactivation sequences
- Weekly actives by cohort
- Security guides and in-app tips
- Scam alerts ready to send
- Short videos on recovery
- Partner map with chains and dApps
- Partner kit and outreach drafts
- Co-marketing for every integration
- Programme design with clear rules
- Anti-bot checks on every reward
- Members counted after verification, every week
- Content calendar and posts
- Threads and Spaces
- Sign-ups and wallet connections tracked from posts
Add-ons
Switch on what you need- Revenue options mapped
- Messaging for users
- Launch plan
- Structure, roles and verification
- Rules and a playbook for every situation
- Onboarding messages and pinned guides
- Rules and anti-abuse checks
- Copy and in-app placement
- Results by cohort
- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Cadence and templates
- List building from your sign-ups and paid placements
- Monthly opens, clicks and sign-ups
- Copy, design and build for one campaign or market
- Tracking set up before the page goes live
- Built from templates or custom
- Quick-start guides
- Example apps
- Developer posts
- Channels chosen by what your product may advertise
- Tracking to connected wallets and first actions
- Weekly budget moves
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
What we measure
Every number counted the same way, every week.
Bots and duplicates are removed before anything goes into a report.
The first 90 days
An example timeline.
Your proposal sets the real dates.
Position and fix
- Positioning and store listing
- Onboarding review and fixes
- Tracking for weekly actives
Activate
- Activation sequences live
- Security guides and videos
- First partner co-marketing
Grow
- Community program
- Search and AI answer pages
- Post-launch review and next 90 days
Done before, by the people on your plan
- Monthly active users on a wallet whose product Serkan led, up from 180,000, as it grew from an open-source project into a consumer app.
- 650K+
- That wallet’s app store rating while Serkan led product.
- 2.5 to 4.7
- Users in ten months at a web3 AI-agents network where Mincho led marketing.
- 250K
Your Friday report
The numbers for your goal, and what we do next.
One page every Friday: the numbers that matter for your goal, counted the same way every week.
| Metric | This week | vs last week |
|---|---|---|
| Weekly active wallets | 38,200 | +4% |
| First transaction within 24 hours | 52% | +6 pts |
| Week-4 retention | 31% | +1 pt |
| Swap revenue per user | USD 0.84 | +3% |
What we do next
Next: ship the shorter seed-phrase screen copy to everyone; the security tip in step 2 lifted first transactions in this example.
Written by a senior partner, every Friday.
Questions
What does crypto wallet marketing include?
Positioning, app store and search, onboarding and activation, security education, partnership marketing, community and content, all measured in weekly active wallets.
Do you sign partnership deals for us?
No. We map partners, build the kit, draft the outreach and run co-marketing once a deal exists. Your team signs.
Can you help us grow without paying for installs?
Yes. Most of the plan works on activation and retention. Paid reach is an add-on, tracked to installs that become active wallets.
How does pricing work?
Every plan is priced in a written proposal. Send your plan and you get scope, timeline and price within three business days.
Send us your plan.
A written proposal with scope, timeline and price within three business days.