Crypto SEO and AI search optimisation
A test to run on ChatGPT before you talk to us.
Crypto SEO and AI search optimisation for projects that want to be found: people research projects on Google and in AI assistants, and we make yours the answer they find. We make your project findable, and quotable, in both.
Who it’s for
Projects that want durable, compounding traffic beyond social media.
What you get
- SEO and AI visibility audit, with the technical fixes
- Keyword and question research for your category
- Answer-engine optimisation (AEO) for AI assistants
- Docs and content structured for citation
- Visibility tracking in search and AI answers
How the work runs
- Timing
- Long-tail keywords can rank in under two months once the technical fixes are in; most work shows results in two to three months and its full potential at around six months.
- How it’s measured
- In Google Search Console from the start, plus regular checks of your users’ questions in ChatGPT, Perplexity, Claude and Gemini.
- What we need from you
- Access to Google Search Console and analytics, edit access to the site or a developer for the fixes, and your docs.
Need more? See the add-ons for this service.
You are missing from ChatGPT and Perplexity answers. We track the questions your buyers ask AI assistants and fix the pages and sources they cite.
Try this first
Ask ChatGPT, Perplexity, Claude or Gemini the question your users ask about your category, then search the same question on Google.
If your project is missing, or described wrong, that gap is the work. We start with an SEO and AI visibility audit, fix the technical issues it finds, then build the pages and answers that get you named.
How long it takes
Long-tail keywords can rank in under two months, once the technical fixes from the audit are in. Most work starts to show results in two to three months and reaches its full potential at around six months.
Before Among Digital
Before Among Digital, Mincho took a Swiss crypto exchange’s organic search traffic from near zero to 200,000 visitors a month, over more than a year.
Plans that use it
Questions
What does answer-engine optimisation (AEO) mean for a crypto project?
It means that when someone asks ChatGPT, Perplexity, Claude or Google’s AI features a question about your category, such as which L2 to build a game on, your project is named and described correctly.
In practice: answer-first pages for the questions your users ask, the same facts about your project across your site, docs, listings and media coverage, and structured data that AI systems can read. Our article on AEO for crypto projects lists the quick wins most teams can start with.
How is AEO different from SEO?
SEO gets your pages ranked in search results; AEO gets your project named and cited in AI answers.
They overlap: both need crawlable, well-structured, trustworthy content. AEO adds clear question-and-answer content, consistent facts across sources and structured data that AI assistants can read.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the work of getting your project named and cited in answers from AI assistants such as ChatGPT, Gemini and Google AI Overviews.
It builds on SEO: clear answers, structured data and mentions on the sites those assistants read. We track the questions your buyers ask and whether your project appears in the answers.
Why does a crypto project need SEO?
Because people research protocols, wallets and tokens on Google and in AI assistants before they buy, bridge or build.
Unlike social posts, a page that ranks keeps bringing visitors months after it’s published, so the traffic compounds instead of starting from zero every week.
How long does SEO take to show results?
Usually two to three months to start, and around six months to reach its full potential.
Long-tail keywords can rank in under two months, but only once the technical fixes from the audit are in. That’s why we start with the audit and track progress in Google Search Console from day one.
How do you track visibility in AI assistants?
With a mix of specialised tracking tools, Google’s own reporting and regular manual checks of the questions your users ask.
SEO tools now track how often a brand is mentioned and cited in AI answers, and Google Search Console has started reporting on appearances in Google’s generative AI features. We add hands-on checks in ChatGPT, Perplexity, Claude and Gemini and report it all next to your Google rankings and clicks.
Do you optimise docs and whitepapers too?
Yes. Docs are part of the work, because developers and AI assistants rely on them for accurate answers about your project.
We structure docs and key pages so facts are easy to find, consistent and quotable.
What is AI search optimisation?
Making your project the answer AI assistants give: pages that answer one question clearly, consistent facts across sources, and structured data.