Crypto content and social media marketing
For products that take a paragraph to explain and get one line to do it in.
Crypto content and social media marketing for products that are hard to explain: we turn technical depth into content people read, share and remember, and keep your channels consistent week after week.
Who it’s for
Teams that ship fast and need a consistent, credible voice.
What you get
- Content strategy and editorial calendar
- X (Twitter) threads and daily posting
- Blog articles, explainers and announcements
- LinkedIn content for founders and teams
- Brand voice guide
How the work runs
- Who writes it
- Senior copywriters, to a brand voice guide agreed with you.
- Approval
- You approve everything before it goes out.
- What we need from you
- Your docs, two interviews with the people who know the product, input for the brand voice guide, and sign-off within two working days.
- Typical volume
- On a Lead plus execution retainer: daily posting on X, two threads a week and four long-form articles a month.
Need more? See the add-ons for this service.
News breaks overnight and competitors answer first. Our monitoring flags the news that matters to you and drafts a response for your approval, and a senior expert reviews it before anything goes out.
One message at three depths
We work from your docs and interviews with your team, then write each key message at three depths: a one-line hook, a thread and a deep-dive article.
The same explanations are reused across X, LinkedIn, the blog and announcements, so users, partners and investors all hear one consistent story.
Who writes it
Senior copywriters write every piece, to a brand voice guide agreed with you at the start. Nothing goes out under your name without your sign-off.
Questions
How do you explain a technical crypto product to people who aren’t developers?
We translate features into outcomes and back every claim with proof: what it does, who it’s for and why it’s better, shown with examples and visuals.
What content do you create for crypto projects?
X threads and daily posts, educational content and explainers, blog articles, announcements, and LinkedIn content for founders and teams.
Everything is planned in one editorial calendar and written to a brand voice guide, so every channel sounds like the same project. Video explainers, how-to and product videos are available as an add-on.
Who writes the content, and who approves it?
Senior copywriters write it, and you approve everything before it goes out.
We start with a brand voice guide so the tone is right from the first post.
Why should a crypto project post on LinkedIn?
Because VCs, institutional investors, partners and exchanges are there, and a founder’s thought leadership builds trust with them.
X reaches the crypto-native community. LinkedIn reaches the people who fund, list and partner with you. We build a thought-leadership plan for the founder’s account: a clear point of view on your market, regular posts on what you’re building and learning, and milestone announcements such as a raise, a listing or a launch.
How does content help with SEO and AI search?
Articles and explainers written around the questions your users ask become pages that Google ranks and AI assistants cite.
Social posts fade within days, while a well-structured article keeps bringing readers for months. See our SEO and AI search optimisation service for how we plan it.
Which channels do you cover?
X, Telegram, LinkedIn and your blog, plus Discord when your community lives there.