Product-market fit analysis for crypto projects
Check the product while it can still change.
A product-market fit analysis checks the hypotheses your crypto product rests on before you commit a marketing budget: who it is for, why they would switch, and what keeps them once the rewards stop.
Who it’s for
Funded teams six months or more from a token launch or mainnet, while the product can still change.
Recommendation is to proceed? Your go-to-market sprint starts from the report
What you get
- Your product-market fit hypotheses, written down and agreed with you
- A competitor analysis at product level: who else does this job, and how
- Each hypothesis marked supported, unproven or contradicted, with the evidence
- A written recommendation: proceed, change or stop
- What to test before launch, in order of risk
How the work runs
- Timing
- One week (five working days), six months or more before launch.
- What you get at the end
- A written report with every hypothesis, its mark, the evidence behind it and our recommendation.
- How it’s measured
- Before launch, by whether you can check every mark against the evidence. After launch, by whether the marks held.
- What we need from you
- Two calls with the founders (the first sets the challenge statement and your user personas), your deck and roadmap, the token design if there is one, and read access to your product analytics.
Short launch windows: research and competitor scans are done in days, and Serkan reviews every conclusion.
After the recommendation
The report ends in one of three calls, and each has a clear next step.
Proceed
Go to market
The go-to-market sprint starts from the report. Because the competitor work carries over, the sprint costs less after the analysis, or after Serkan reviews product-market fit work your team already did.
Change
Add the workshop
The product discovery workshop runs one to three weeks, remote, after the analysis, in three sizes chosen at scoping: Focused (one week), Standard (two weeks) or Deep (three weeks). It ends in personas, user flows and rough wireframes. Serkan published its remote format (opens in a new tab) in 2016.
Stop
Hold the budget
We say so in writing, including when it means you should hold off on buying marketing from us. You keep the report and the evidence behind every mark.
Before Among Digital: Serkan co-founded a product studio that shipped over 30 digital products and ran discovery workshops for clients, and a decentralised exchange whose AMM, governance and incentive models he defined.
Plans that use it
Questions
Can you prove product-market fit before launch?
No, and nobody can. Before launch you have hypotheses.
The analysis marks each one supported, unproven or contradicted, based on what can be checked today: competing products, comparable launches and what your testers did.
Do we have to buy the workshop or the go-to-market sprint afterwards?
No. The report stands on its own, and you can act on it with your own team.
We launch in a few months. Is it too late for the analysis?
Three months or more out, the go-to-market strategy sprint is the usual place to start. Closer than that, the token launch sprint.
If the product itself is in question, tell us your date and we will say whether there is still time to act on an analysis.
Is token design in scope?
We look at the token where it affects fit: who it rewards, and whether people would still use the product without it.
We do not design or audit tokenomics.
Does the analysis use a launch program spot?
The product-market fit analysis comes first. As a launch program client you get it at the launch price, and it is part of your spot, not a second one.
After it, your launch program term can start with any package.
What is a product discovery workshop?
An add-on to the analysis: short, structured sessions in which the people who decide agree who the product is for, what problem it solves and what goes into the first version.
It runs one to three weeks, remote, in three sizes chosen at scoping: Focused, Standard or Deep. You leave with a challenge statement, personas, user stories, user flows and rough wireframes, and your own designers and engineers take it from there.
Who needs to be in the workshop?
The people who make the product decisions: usually the founders and whoever leads product and engineering.
A decision made without one of them tends to get reopened later.
What is a product-market fit analysis for a crypto project?
A written check, done before launch, of whether a product will be used by the people it is built for.
It separates usage that depends on rewards from usage that would continue without them, and ends in a recommendation on whether to launch as planned.
Who runs the analysis?
Serkan Terek, our partner for product and strategy.
Does it use a launch program spot?
No. Launch program clients get the analysis at the launch price as part of their spot.