Crypto exchange marketing agency
More funded accounts, and more of them active every month.
Built around one number: funded accounts. We plan market entry, paid acquisition, search and lifecycle messages around the path from sign-up to first trade, and run the listing campaigns your team needs.
What we hear
Where growth stalls.
Sign-ups that never deposit.
People stall at KYC or the first deposit, and your cost per funded account keeps climbing.
Traders who go quiet after one trade.
One trade, then nothing. Without messages that bring them back, every new user costs you twice.
New markets where nobody knows you.
A licence opens a market, but local search, media and creators have never heard of your name.
Listings that bring volume for a week.
Campaigns pull traders in for the rewards, then lose most of them when the rewards end.
Your plan
Build your plan in two minutes.
Keep the recommended plan, or choose the parts yourself. You get a written proposal with scope, timeline and price within three business days.
Step 1 · What do you need first?
Step 2 · Your plan
Not sure what you need? Keep the recommended plan and send it. Add-ons and the parts before and after launch have their own switches below.
Core of the plan
Included- Market and competitor scan per country
- Messaging built on your licence, security and ease of use
- A dated launch plan per market
- Tracking from first click to funded account
- Channels chosen by what your licence allows
- Weekly budget moves based on cost per funded account
- Keyword and AI question research per market
- Local pages, and fixes to the sources AI assistants cite
- A monthly visibility report
- A lifecycle map with the drop-off at each step
- Sequences built in your own messaging tool
- Tests against a control group, reported monthly
Recommended
Included in the recommended plan- Story angles and a media list
- Pitching, interviews and op-eds
- A monthly coverage and pick-up report
- Partner and creator shortlist with audience checks
- Fraud and duplicate checks before payouts
- Results counted in funded accounts
- Cadence and templates
- List building from your sign-ups and paid placements
- Monthly opens, clicks and sign-ups
- A question map from search and support data
- Explainers, guides and short videos
- Monthly report on readers who sign up
Add-ons
Switch on what you need- Copy, design and build for one campaign or market
- Tracking set up before the page goes live
- Built from templates or custom
- Shortlist of events where your buyers are
- Speaking slot or package arranged with the organisers
- Content before, during and after the event
- Structure, roles and verification
- Rules and a playbook for every situation
- Onboarding messages and pinned guides
Before and after launch
Switch on what you need- Two calls with the founders
- A challenge statement and personas
- What to build, fix or test before you spend on marketing
- A product-market fit check with real launch data
- What to keep, cut and change in the plan
- Two days if we ran your analysis, one week if not
What we measure
Every number counted the same way, every week.
Bots and duplicates are removed before anything goes into a report.
The first 90 days
An example timeline.
Your proposal sets the real dates.
Plan and set-up
- Market or campaign plan in writing
- Tracking from first click to funded account
- First sequences and pages live
Launch and learn
- Campaigns live in the first market
- Weekly budget moves on cost per funded account
- First control-group test
Scale what works
- Second market or campaign
- Lifecycle sequences extended
- Post-launch review and the next 90 days
Done before, by the people on your plan
- Monthly organic visitors at a crypto exchange where Mincho led marketing, from near zero.
- 200K
- Verified users at the same exchange under Mincho, through the years of preparation for its IPO.
- +854%
- Markets in paid acquisition run by Mincho for a crypto lender, in seven languages.
- 50+
Your Friday report
The numbers for your goal, and what we do next.
One page every Friday: the numbers that matter for your goal, counted the same way every week.
| Metric | This week | vs last week |
|---|---|---|
| Funded accounts | 1,180 | +9% |
| Cost per funded account | EUR 11 | -6% |
| Verified to funded rate | 41% | +3 pts |
| Day-30 trading retention | 33% | +1 pt |
What we do next
Next week: move 15% of search budget to the market with the lowest cost per funded account; launch the KYC reminder sequence for users stuck at step 2.
Written by a senior partner, every Friday.
Questions
What does a crypto exchange marketing agency do?
It plans and runs the marketing that turns visitors into funded, active accounts: market entry, paid acquisition, search, lifecycle messages, PR and partners. We build every plan around cost per funded account and day-30 retention.
Can you run listing campaigns for our exchange?
Yes. Our listing campaign desk prepares mechanics, draft rules, copy, assets, creator briefs and translations on the timeline we agree with your team. Your team keeps eligibility, abuse decisions, legal sign-off and payouts.
Do you work with projects that want to get listed?
Yes, with a listing campaign plan: allocation, offers compared on cost per holder who stays, and the marketing around it. We never broker or promise listings.
How does pricing work?
Every plan is priced in a written proposal. Send your plan and you get scope, timeline and price within three business days.
Send us your plan.
A written proposal with scope, timeline and price within three business days.