Crypto marketing playbooks for web3 projects

Insights

Practical guides for crypto and web3 teams: how to plan a token launch (TGE), grow a community that stays, work with KOLs, and get found on Google and in AI answers. Written by Mincho Stoyanov and Serkan Terek, the two partners who run Among Digital.

Cover image: “The 90-day token launch checklist”, labelled Token launch (TGE), on Among Digital’s dark contour-line background

Token launch marketing checklist: 90 days before your TGE

A 90-day marketing checklist in three phases for crypto projects preparing a TGE: narrative, community, KOLs, listing announcements and launch day.

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Cover image: “AEO: get your project named in AI answers”, labelled AI search (AEO), on Among Digital’s dark contour-line background

What is AEO, and why crypto projects need it now

Answer-engine optimisation explained: how to get your project mentioned when people ask ChatGPT, Perplexity, Claude or Gemini about your category.

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