Crypto email and lifecycle marketing
From sign-up to the second product.
The messages by email, push, in-app and SMS that move each user to the next step: finishing KYC, a first deposit, a first trade, a second product, and back after going quiet. Plus a newsletter people open. Built in your own tool.
What you get
- A lifecycle map with the drop-off at each step and a target per step
- Onboarding and KYC sequences for each drop-off point
- First deposit and first trade education sequences, in UK and EU versions
- A newsletter: strategy, cadence, templates and sending
- List building from your sign-ups and customers, seeded with paid placements in other newsletters
- A dormant and reactivation program, with VIP traders routed to account managers
- Tests against a control group, and a monthly report
How we measure it
- Conversion at each lifecycle step
- Opens, clicks and actions from each newsletter issue
- Reactivated users, against a control group
- Limits we work within
- Limits we work within: no incentives to invest for UK retail; marketing identifiable as marketing under MiCA; marketing consent for every message. Consent can’t be added by changing your user agreement.
How we start
Three steps, from the list you already have.
- Start with your site’s existing sign-up list.
- Mail existing customers under the soft opt-in, and add a separate consent box from now on.
- Map the drop-off at each lifecycle step and build the first sequence where most users stop.
Questions
Which tools do you work in?
Yours: the messaging tool your team already uses. We add no new tool.
Can we email our existing users?
Existing customers, yes, under the soft opt-in for similar products, with an easy way to opt out. Everyone else needs consent.
Can we offer rewards for a first deposit?
Not to UK retail customers. Elsewhere, only where your licence and local rules allow.
How does pricing work?
Every plan is priced in a written proposal, with scope, timeline and price, within three business days of receiving your plan.