Post-launch review for token launches
Which launch numbers were demand, and which were rewards.
A post-launch review goes back to what you expected before your token launch (TGE), mainnet or product release and checks each hypothesis against what users did, on the product and the marketing side.
Who it’s for
Teams past launch deciding what to build and fund next, including teams that launched without us.
What you get
- Every pre-launch hypothesis marked held, failed or untested
- Users and holders counted after bots and duplicate accounts are removed
- Who stayed once rewards slowed or stopped, by one definition agreed with you first
- What worked in the marketing and what did not, channel by channel
- The next round: what to build, where to move budget, what to test next
How the work runs
- Timing
- Four to six weeks after launch. It takes two days if we ran your product-market fit analysis, one week if not.
- What you get at the end
- A written review with every hypothesis, its mark and the numbers behind it.
- How it’s measured
- By definitions agreed with you before we look at the numbers, from data sources you control.
- What we need from you
- Read access to your product analytics and onchain data, your community and campaign numbers, and the plan you launched with.
Before and after the review
Three situations we plan for, so the review stays fair and useful.
If nothing was written down
We rebuild the hypotheses
We reconstruct them from your deck, your roadmap and your launch plan, and agree the list with you before we check anything.
If we ran your launch
You control the numbers
The definitions and data sources are agreed before launch, and the numbers come from sources you control, because part of what we grade is our own work.
After the review
Plan the next round
Run it with your own team, or with us in a growth retainer, which includes a short competitive review every quarter. If we ran your product-market fit analysis, your first review is included in a growth retainer at the standard price.
Before Among Digital: Serkan co-founded a self-custody wallet and led its product from 180,000 to more than 650,000 monthly active users. Mincho grew a web3 AI-agents network to 250,000 users in ten months, counted without bots and duplicate accounts.
Plans that use it
Questions
We launched without you. Can you still review it?
Yes. We reconstruct the hypotheses from your deck, roadmap and launch plan, agree them with you, and then check them.
How soon after launch should it happen?
Four to six weeks after launch.
Inside a growth retainer, a short competitive review follows every quarter.
You ran our launch. How is the review fair?
The definitions and the data sources are agreed before launch, and the numbers come from sources you control.
You see the same numbers we do.
What if most of the hypotheses failed?
The review says which failures sit in the product and which in the marketing, and what to change first.
Do we have to take the retainer afterwards?
No. The review stands on its own, and you can run the next round with your own team.
What is a post-launch review?
A written check, done after a token launch, mainnet or product release, of what the team expected against what happened.
It separates users who stayed from users who came for rewards, and it ends with what to build and fund next.
When does the review happen?
Four to six weeks after launch.
How long does it take?
Two days if we ran your analysis, one week if not.